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CCCA62_040-044.qxd:CCCA_V1No1_DriversSeat-FIN.qxd 09/14/2007 04:04 PM Page 41 Dominic Jaar Feature Wines and Information Management Commercial Litigator Bell Canada, Montreal There are an estimated 90 million bloggers worldwide, including many private practitioners, consultants, professors and writers in the legal world. They have embraced blogging as an effective way to market their firm, network with colleagues, publish their work, build a personal reputation and win clients. But in-house counsel bloggers are still few and far between. Is there a blog in your future? Here’s what you may want to consider. By Amy Jo Ehman does not blog about his work. “I do not discuss anything that has to do with my daily job,” he says. “We wouldn’t want anyone [at Bell Canada] to blog about a transaction that was coming up before it was announced publicly, because that would create major problems for the corporation. So I stay as far as pos- sible from what I do as in-house counsel.” Perhaps this potential conflict ex- plains why so few in-house lawyers are blogging.The benefits to private practi- tioners, particularly for marketing and building profile, are often not the con- cerns of in-house counsel, whose only client is their company and whose internal reputation is secure. Promoting your company Some high-profile U.S. general coun- sels have embraced blogging as a means SPYROS BOURBOULIS their knowledge and expertise, while of promoting their company, sharing communicating with peers and cus- tomers around the world. AUTOMNE 2007 CCCA Canadian Corporate Counsel Association 41