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Roundtable Participants Brian Armstrong QC, Anne Giardini QC, Graeme H. McPhail, Constance (Connie) Christa C. Wessel, Brian Wylynko, Executive Vice- President Vice President, Sugiyama, Chief Legal Offcer Managing Director, President and Weyerhaeuser Associate General Deputy Chair and Partner McCain Foods Limited Regional Counsel and General Counsel Company Limited Counsel Fraser Milner Corporate Secretary Bruce Power * Winner of the CCCA Rogers Casgrain LLP Federal Express Robert V.A. Jones Award Communications Inc. Canada Limited How specifcally does your “ THE MOST IMPORTANT METRIC legal department report on FOR ME AND FOR OUR LAW DIVISION IS A METRIC THAT value internally? How do you WE CALL CLIENT SATISFACTION.” demonstrate value added? –Brian Armstrong Brian Armstrong: Over the years, we have done a JE CONSIDÈRE QUE LA MESURE LA number of things to demonstrate value. We developed a PLUS IMPORTANTE POUR NOTRE mission statement that puts adding value right up there SERVICE JURIDIQUE EST CELLE DE LA in headlights. It says, “We will add value to the business « SATISFACTION DE LA CLIENTÈLE ». by acting as strategic business partners while providing legal advice, services and counsel that meet the highest standards of professional excellence in the delivery of service and the achievement of results.” That goes on the front page of our business plan every year. LA SÉRIE DE TABLES RONDES DES We also developed a series of metrics that are LEADERS EN CONSEIL JURIDIQUE central to our business and are designed to drive the Prouver la valeur du service juridique d’entreprise achievement of that mission statement. et la communiquer One is a metric we call “Strategic Focus,” through which we attempt to measure the extent to which we Les conseillers juridiques d’entreprise partout au succeed in focusing our efforts on the business goals Canada s’accordent sur le fait que l’un des aspects and objectives that the rest of the company views les plus diffciles de la pratique juridique est de prou- as being strategic. We don’t docket our time, but we ver la valeur du service juridique d’entreprise take an average number of hours per week, and at et de la communiquer à son organisation. the end of every week each lawyer in the department Comment démontrer cette valeur à ses collègues asks themselves, “What percentage of that time non juristes? Comment créer une culture d’entreprise did I spend working on matters that are strategic as effcace qui renforcera la perception de la valeur de votre opposed to matters that are non-strategic or routine service juridique? Comment l’avocat externe peut- where we can’t add much value?” We total that all up il aider le conseiller juridique d’entreprise en ce sens? at the end of the year and we report that. Pour explorer ces questions essentielles, Fraser Another metric, “External Counsel Cost Manage- Milner Casgrain S.E.N.C.R.L. a commandité une ment,” looks at how effectively we manage external plénière le 5 avril 2011 durant la conférence nationale counsel and bring those costs in, at or under budget. du printemps de l’ACCJE à Toronto, suivie d’une table In addition, we track our success in litigation on two ronde dans les bureaux de FMC. metrics: “Won-Lost” and “Cost to Exposure.” En dépit du fait que les panélistes travaillent dans We also measure the extent to which, in our func- des services juridiques de multinationales, nombre de tion as a corporate secretariat, we enable the board leurs suggestions sont valables pour les conseillers and all its committees to fulfll the mandates that are juridiques de petits et moyens services juridiques. outlined in their terms of reference. * The Robert V.A. Jones Award is named in honour of CCCA’s founding Executive Director, Robert Jones. The award recognizes leaders in Corporate Counsel practice and those persons who have made exceptional contributions to the development or promotion of the 2 Corporate Counsel bar or community, including signifcant research or writing on related issues. CCCA_FM_8pgF.indd 2 11-05-05 4:26 PM