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CCCA_V4No3_Outsourcing-FIN.qxd:CCCA_V1No1_DriversSeat-FIN.qxd 9/2/10 12:54 PM Page 36 Feature Outsourcing in-house counsel or the past five years, three trailblazing law firms — Cognition LLP, Delegatus Legal Services Inc., and LexLocom, which specialize in provid- Fing in-house counsel on an as-needed basis — have been leading the way in a growing niche market for legal services in Canada. At Cognition’s fifth anniversary party last May at The Fifth Grill in Toronto, co-founders Joe Milstone and Rubsun Ho had plenty to celebrate. In a few short years, the firm has grown from 2 to 24 lawyers, serving busi- nesses inToronto, Ottawa andWaterloo. Still in expansion mode, they have explored both the Calgary and Vancouver legal markets. Milstone and Ho were neighbors in the Annex, who both spent several years working as in-house counsel, before deciding to join forces and co-found Cognition in April of 2005. Rubsun Ho Co-founder “On a steady basis a company may have sufficient legal Cognition LLP needs for four and a half lawyers;we can provide that extra Toronto half,”Milstone explains.“Our model is to provide compa- nies with ‘bandwidth on demand’ so that businesses only ALENA GEDEONOVA pay for its in-house legal services as it is used.We can place an experienced lawyer in-house on an as-needed basis, 36 CCCA Canadian Corporate Counsel Association FALL 2010