Page 22 - CCCA Magazine Winter 2017
P. 22
{ FeatUre }
Crisis
ManageMent
in tHe soCiAl mediA Age
By Julie Sobowale
When a crisis hits, you want a calm person at the helm of your crisis
management. That’s what Kelly friedman learned early on in her career.
“if an injunction comes in, i’m the one who is calm in those situations,” says
friedman, Partner at dLa Piper, specializing in e-discovery, cybersecurity
and privacy. “one partner once told me, ‘Thank you for your equanimity.’ i
had to look up the word and it means even keel. The more nervous people
get, the more calm i get. it’s a great tool as a litigator.”
Litigators aren’t the only ones who need a calm head. how an organization
can weather a crisis is now largely based on who gets the information out
frst. With the rise of social media and the increasingly rapid news cycle,
general counsel must be more prepared than ever to deal with the next crisis.
22 CCCa MaGazine | WinTer 2017 hiVer
